Thursday, May 26, 2011

who rules redux, with new voices

Here is a young feminist posting on Beyonce's Run the World song. Apparently, this gal isn't so sure that girls rule. It is nice to hear a cranky YOUNG feminist.

The video itself would lead one to believe that when girls run the world, the world will be some strange mad max-esque nightmare of burned out vehicles in a desert landscape, and that "ruling" will consist of wearing sexy designer bondage outfits, double-stick tape to avoid breasts popping out, and impossible shoes. There is something creepily colonial about the footage, in addition to its pseudo-empowering postfeminist message. I am not sure what is worse -- the fantasy that girls will run the world only after some apocalytic nightmare, that ruling will consist only of asserting rule, the costumes, or the way Beyonce "disarms" the enemy (whose reasons for attacking are unclear) by (I think) opening his shirt or touching his chest? When the men all pop their shields up at the videos' end, is that supposed ot be as foolishly phallic as I think?

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